The Chartered Institute of Marketing (CIM) has confirmed that the judging panel for this years Marketing Excellence Awards, which takes place on the 18th November at the Hotel de France, are Kevin Keen, Dr Paul Fifield, Karen Paterson and Steve Cartwright.

Steve Cartwright, Chairman of the Jersey Branch of the Chartered Institute of Marketing stated “on behalf of the Institute, I am delighted that this year we have again brought together such a breadth of expertise and business acumen amongst our judges, the marketing awards are held in such high esteem and one of the main reasons for this is because of the high quality of guest judges.”

Steve went on to say that “Each judge will be asked to draw on their own extensive experience across multiple industries and disciplines, and evaluate each entry submitted by local organisations against a firm but fair assessment criteria.  This will ensure that the marketing campaigns that have delivered real shareholder value, and delivered on their business objectives, will be rewarded by the institute for all their hard work.”

Kevin Keen, CEO at Jersey Post, has been confirmed as the Chairman of the Awards panel having sat as a judge in 2010. Kevin has over 35 years experience in Jersey working in various senior management positions across the retail and manufacturing sectors. Joining Kevin on the panel is Dr Paul Fifield, who has been developing and implementing marketing strategy since 1980.  A sometimes outspoken champion of customers and the importance of having a clear strategy for future business development, Paul has written widely on the subject for many years.

Karen Paterson, CEO of Acrede, has been described by Real Business Magazine as a ‘Mover. Shaker. Innovator'; will also be sitting on the judging panel. Karen is widely recognised as an industry thought leader and pioneer. She regularly shares her fresh perspectives as a radio guest and presenter at major business conferences, encouraging her peers to strive for success and look for opportunity during the turbulent economic times.

Steve Cartwright will also sit on the judging panel. Steve has over twenty year’s experience in marketing and business development, specialising in offshore financial markets. Steve is the Director of Product Strategy at State Street following State Street’s acquisition of Mourant’s finance administration division. Prior to this Steve has held senior positions at Standard Chartered Bank and Lloyds TSB. Steve chairs the Jersey Funds Association Marketing and PR Sub-Committee and is a member of the Jersey Tourism Marketing Panel.

For more information about the Award categories, entry forms and the latest news, please visit www.cimawardsjersey.com. The 2011 Awards are kindly sponsored by: Delta Production Services and The Beach Communications.