The Jersey Branch of The Chartered Institute of Marketing have donated 10 specialist marketing books to the Jersey Library to help students and local marketers when studying for academic or professional marketing qualifications in Jersey.
The 10 publications, written by some of the world leaders in the academic field, cover all aspects of the marketing discipline; ranging from the fundamentals of marketing including accounting principles, to exploring marketing strategy and strategic marketing management in practice.
The publications include:
- Strategic Market Management: Global Perspectives
- Exploring Strategy 9th Edition
- Value-Based Marketing 2nd Edition
- Strategic Marketing: Planning and Control 3rd Edition
- Competitive advantage: creating and sustaining superior performance
- Essentials of Marketing 4th Edition
- Business Environment
- Relationship Marketing
- Principles and Practice of Marketing 6th Edition
- Accounting for Managers 3rd Edition
Pat Davis, Chief Librarian said “We are always pleased to receive guidance and advice from local and professional organisations about the most useful titles in a specific field. These books will be put in the reference library on the first floor so that they will always be available.”
Steve Cartwright, Chairman of the Jersey Branch of The Chartered Institute of Marketing, commented “We are delighted to be able to provide islanders with a wide variety of marketing knowledge and learning resource through these publications. We hope local students and individuals interested in marketing will make full use of them in order to gain and expand their knowledge and understanding of the marketing discipline.”