The Jersey branch of The Chartered Institute of Marketing has announced the shortlisted nominees for its prestigious Marketing Excellence Awards 2011, which is being held at the Hotel de France on Friday the 18th November.

In total, 33 entries have been shortlisted in 8 Award categories, with 1 category identifying the shortlist and winner on the night itself.

Category Shortlisted
Best Brand
  • Collas Crill
  • Hawksford – for Thinking Beyond Tomorrow
  • Jersey Heritage – for Visit. Stay. Belong.
  • Minerva Trust and Corporate Services
Best use of PR – sponsored by the ONE FOUNDATION
  • Santander Private Banking – for The Path to Santander Private Banking
  • Branchage – for The Branchage Festival 2011
  • Liberation Group – for Raising the Bar
  • The Atlantic Hotel – for The Apprentice Campaign
  • Grand Jersey
  • HSBC and Durrell – for Island Bat Roost
Marketing Achievement on a Small budget
  • The Atlantic Hotel – for The Apprentice Campaign
  • Durrell – for Silverback Gorilla Turns Cameraman
  • Roland Topf and Honkeytonk Productions – for Rekorderlig Cider
  • The Refinery – for Shaun Rankin’s Seasoned Islands
Best use of Media – sponsored by Jersey Post
  • HSBC – for Expat Explorer Interactive
  • St Brelade’s Bay Hotel – for St Brelade’s Bay Hotel Refurbishment
  • Jersey Heritage – for Education Campaign
  • Ashburton and the National Trust for Jersey – for The Sunset Concerts
  • Roland Topf and Honkeytonk Productions – for Rekorderlig Cider
Best CRM Programme
  • Voisin Law
  • Association of Jersey Charities – for The Jersey Charity Awards 2011
Best Integrated Marketing Campaign
  • States Greffe – for Voter Registration Campaign
  • Jersey Heritage – for Your History Starts Here
  • Voisins – for Voisins Home Event
Best Agency Contribution
  • Orchid Communications
  • The Refinery
  • The Beach Communication
  • The Partnership Group (incorporating The Partnership Agency and Spike Productions)
Sustained Marketing Achievement
  • Sure – for Five Years of Sure in Jersey
  • RBS International  – for Customer Promises
  • Jersey Finance Limited – for The Big Bang (for your buck) Theory of Promotional Relativity
  • Volaw Trust Company
  • Durrell – for Marketing Financial Sustainability at Durrell
Marketing Achievement of the Year  (Shortlist and winner announced on the night)

Judging took place on the 13th and 14th October and this year’s judging panel was chaired by Kevin Keen, CEO at Jersey Post. He was joined on the panel by Karen Paterson, CEO of Acrede, Steve Cartwright, Chairman of the CIM Jersey Branch, and Dr Paul Fifield, a UK academic, who has been developing and implementing marketing strategy since 1980.

Kevin stated that: “The quality of this year’s entries has been very high and the judges were particularly impressed with the breadth and sophistication of work submitted. It is clear that the tough economic conditions faced by organisations over the past few years has forced local marketers to be more innovative, resourceful and creative than ever before. We thank all those who entered and offer our congratulations to the shortlisted nominees.”

The winners of the Awards will be announced at a Gala Dinner held on Friday 18 November at the Hotel de France, where over 500 of the Island’s marketers and business professionals will gather to celebrate local marketing excellence.

For more information about the Awards please visit www.cimawardsjersey.com. The 2011 Jersey Chartered Institute of Marketing Awards are kindly sponsored by: The Beach Communication, Delta Conference Systems and JT.