Entry for the CIM Jersey Branch ‘Awards 2012′ has now closed.
Small Business Marketing Award
This category recognises the small business that has achieved marketing success without the resources of a specific in-house marketing function.
Best Brand Campaign
Sponsored by 4insight
Open to entrants that can demonstrate the successful launch, extension or revitalisation of a brand into new or existing markets segments, to the long-term commercial benefit of the brand.
Best Creative Execution
New for 2012, this category is open to companies or brands that have made especially creative use of media or media channels to engage with their target segments. Entrants can include; digital, social, as well as all traditional media types.
Best Use of PR
A campaign or initiative, internal or external, showing the integrated use of public relations techniques to achieve its objectives. This could include; Corporate Social Responsibility, or activities focused on any of the stakeholder groups effecting an organisation.
Marketing Achievement on a Small Budget
Sponsored by Jersey Post
Awarded to the company that best demonstrates how marketing excellence, carefully applied, has driven business improvement with a maximum budget of no more than £5,000.
Best Integrated Marketing Campaign
Entries must demonstrate a coordinated approach to marketing to add value to the business, incorporating all of the 7 Ps in the planning process.
International Marketing Award
New for 2012, reflecting on Jersey as a centre of marketing excellence in the wider marketing arena, this award recognises Jersey marketers who have achieved success beyond our shores.
Sustained Marketing Achievement Award
Introduced in 2011, this award recognises the importance of marketing investment over at least a 3 year period, enabling a company or brand to respond to evolving market conditions and/or customer needs, in order to deliver sustained shareholder value.
Student Marketer of the Year
Student Marketer of the Year will be awarded to the student achieving the highest overall grades in the CIM Postgraduate Diploma, the institutes most senior qualification.
Judges’ Choice Award
This award will be presented to the submission which, in the Judges opinion, represents the best example of marketing excellence from this years award entries.